Webinar

Digital eXperience Index in APAC: adopting a ‘digital-first’ strategy

Telecoms operators worldwide are focused on transforming their businesses in order to become digital service providers (DSPs). Each operator has unique requirements and must take a personalised route to digital transformation. One of the core aspects of this transformation is a change in the way that operators engage with their customers across various customer touchpoints.

Analysys Mason’s Digital eXperience Index (DXi) research is designed to support operators with their customer engagement and experience transformation initiatives. Following the recently published Digital eXperience Index (DXi) report for Asia–Pacific (APAC), we are keen to share our research in a webinar.

In this session, Atul Arora, lead analyst for the Digital Experience and Customer Engagement programmes, will discuss: 

  • key engagement capabilities that operators can focus on to deliver differentiated digital experience
  • why ‘digital-first’ and ‘mobile-first’ strategies are necessary for success
  • insights about the current digital maturity and progress of operators in APAC
  • how operators can understand the competition in local and global markets
  • case studies of leading-edge operators in the region.

Alongside the report, Atul has also published an article that outlines the DXi study and provides learnings and insights from our research on operators in the APAC region.

Join us for this informative presentation on Thursday 13 September 2018 at 15.00 (Auckland/Wellington) / 13.00 (Sydney)/11.00 (Singapore/Malaysia/Hong Kong)/10.00 (Indonesia/Thailand/Vietnam).

The webinar will be formed of a 35-minute presentation, followed by a 10-minute Q&A session.

Who should attend

  • Chief digital officers (CDOs), chief information officers (CIOs) and their staff who seek to upgrade the digital experience offered to consumers through IT transformation projects.
  • Telecoms operators that are defining their digital transformation strategies.
  • Vendors focused on supporting their operator clients to deliver a rich digital experience.

Presenters

Atul Arora, Analysys Mason
Senior Analyst, Research atul.arora@analysysmason.com +44 20 7395 9000