Atul Arora

Atul is the lead analyst for the Digital Experience and Customer Engagement programmes. He is focused on helping his clients to achieve their customer experience objectives by narrowing down their business problems associated with customer engagment across the customer lifecycle. His areas of interest include the digital transformation of operators' customer engagement functions (marketing, sales and customer service), customer journey enablement and digital-first enablement. Atul also works on custom projects for telecoms operators and vendors, which include delivering workshops, providing strategic advisory and undertaking market assessment work. He holds an MSc in Neuroscience from University College London and a bachelor’s degree from Jaypee University (India).

Content by this author

Nokia: customer engagement 12 June 2018 Company profile USD 999.00

BriteBill: customer engagement 22 February 2018 Company profile USD 999.00

Salesforce: customer engagement 29 January 2018 Company profile USD 999.00

Customer care: worldwide market shares 2016 19 June 2017 Market share report USD 7999.00

Vlocity: customer care 17 February 2017 Company profile USD 999.00

Etiya: customer care systems 14 December 2016 Company profile USD 999.00

Huawei: customer experience management 19 November 2015 Company profile USD 999.00