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X by Orange presents a radically new operating model for operators delivering digital services

Catherine Hammond Principal Analyst, Research
Terry van Staden Analyst, Research

"X by Orange presents a radical approach for operators to enter new markets and counter the threat of OTT players."

Orange, as a challenger operator in the Spanish enterprise market, is seeking to gain market share with its X by Orange offering, which takes a radical new approach to delivering digital services and managed networking. X by Orange has rapidly brought to market new OTT services that have the potential to fundamentally change the structure of the market. This article describes how Orange has been able to develop its innovative products and identifies some of the critical factors for the future success of X by Orange.