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Comcast’s acquisition of Sky would enable diversification away from an ailing North American pay-TV market

Martin Scott Principal Analyst, Research

"Comcast's acquisition of Sky would benefit both companies and broaden Comcast's exposure away from pay TV in the USA while also enabling it to access OTT video expertise from Sky."

US telecoms and media giant Comcast announced in February 2018 its intention to make an offer to buy the European broadcasting group Sky for GBP22.1 billion (USD31 billion), which exceeds a previously accepted bid from 21st Century Fox by GBP3.6 billion (USD5 billion). This article explores the synergies that Comcast and Sky could exploit.