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Two pricing trends have emerged that are expanding the scope of mobile and fixed broadband plans

Inigo Barker Analyst

"Bundling gaming services may be a way for operators to test the suitability of a new kind of 5G content-based pricing model, or it may be about showcasing 5G capabilities using a relatively unexplored content category."

Operators are under pressure to innovate their service propositions. Two key trends that were noted in our mid-year pricing tracker updates are the bundling of gaming services in mobile plans and the bundling/upselling of connected devices for fixed broadband customers. This comment examines the strategies of operators in these areas and considers their prospects.