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Telecoms services forecast for small and medium enterprises: Western Europe 2017–2022

31 August 2017 | Research

Catherine Hammond

Forecast report | PPTX and PDF (37 slides); Excel | SME Strategies

"We expect growth in new business services for small and medium enterprises to alleviate falling operator revenue from traditional voice and data services in Western Europe."

Telecoms services forecast for SMEs: Western Europe 2017–2022

Small and medium-sized enterprises (SMEs) represent a significant percentage of the enterprise market in Western Europe, accounting for half of operators’ enterprise revenue in 2016. We estimate that operators’ retail revenue from SMEs in Western Europe will be EUR35.3 billion in 2017, with the potential to grow slightly to EUR35.7 billion by 2022. Revenue growth will be primarily driven by 'other business services', such as unified communications, security, and cloud services (including software-as-a-service and infrastructure-as-a-service).

This report provides:

  • forecasts for operator services to SMEs, including fixed and mobile voice and data services and other business services including security and cloud services
  • an estimate of the total market for new business services and the likely share achievable by communications service providers (CSPs) for each service
  • quantification of revenue, connections or users, and ARPU for each service and each SME segment (micro, small and medium)
  • demographic data on the total number of employees, enterprises and sites within each segment
  • data for the region as a whole and for 6 countries
  • individual profiles for France, Germany, Italy, Spain, Sweden and the United Kingdom.



Geographical coverage



Regions modelled

  • Western Europe

Countries modelled individually

  • France
  • Germany
  • Italy
  • Spain
  • Sweden
  • UK


  • Voice, messaging and handset data
  • Mobile broadband
  • IoT connectivity (mobile and LPWA)


  • Narrowband and VoBB
  • ADSL/SDSL, vDSL, FTTP/B, cable, BFWA, other fixed broadband
  • Dedicated connections up to 100Mbps, >100Mbps and up to 1Gbps, and >1Gbps
  • Traditional managed services
  • IoT connectivity

Other business services

  • Unified communications
  • Security
  • Colocation and hosting
  • Private cloud
  • Software-as-a-service (SaaS, public cloud)
  • Platform-as-a-service (PaaS, public cloud)
  • Infrastructure-as-a-service (IaaS, public cloud)
  • Enterprise mobility
  • Desktop management

Enterprise size



  • Micro (0–9 employees)
  • Small (10–49 employees)
  • Medium (50–249 employees)


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