Connected Consumer Survey 2016: OTT and digital economy services in the Middle East and North Africa
07 February 2017 | Research
"Operators could play an important role in fostering the development of ecommerce in MENA, but they need to focus on service quality first."
This report focuses on aspects of Analysys Mason's Connected Consumer Survey that relate to the behaviour, preferences and plans of smartphone users in the Middle East and North Africa (MENA) region. In particular, it focuses on respondents' usage of over-the-top (OTT) communications and digital economy services.
- identifies which communication apps are used most in MENA
- discusses the ways in which consumers balance OTT communications with traditional services
- highlights the main payment mechanisms for ecommerce in MENA
- provides insight into the organisations that consumers in the regions are most willing to trust
- analyses the trends in operator-led mobile money usage in MENA.
Survey data coverage
The research was conducted in August and September 2016. The survey groups were chosen to be representative of the mobile-Internet population in the region. We set quotas on age, gender, employment, and regional demographics to that effect. There was a minimum of 1000 respondents per country, and 4000 respondents in the region.
- Saudi Arabia
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