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Connected Consumer Survey 2018: digital services in Australia and New Zealand

Inigo Barker Analyst

"Operators in both Australia and New Zealand are well trusted compared with tech rivals and advertisers, as well as some unexpected players such as health insurers."

This report focuses on aspects of Analysys Mason’s Connected Consumer Survey that relate to the behaviour, preferences and plans of smartphone users in Australia and New Zealand. In particular, it focuses on respondents’ usage of digital services.

This report:

  • discusses the main ecommerce trends in Australia and New Zealand, including the types of devices that consumers use to purchase goods, the frequency of these payments and the main payment mechanisms for ecommerce, as well as physical payments
  • provides insight into the organisations that consumers in these countries are most willing to trust
  • analyses consumer interest and ownership of various connected devices.

Survey data coverage:

The survey was conducted in association with Survey Sampling International (SSI) between July and September 2018. The survey groups were chosen to be representative of the mobile-Internet-using population in Australia and New Zealand. We set quotas on age, gender and geographical spread to that effect. Each country had a minimum of 1000 respondents.

Geographical coverage:

  • Australia
  • New Zealand