Connected Consumer Survey 2017: OTT and digital economy services in emerging Asia–Pacific
04 April 2018 | Research
"Operators in EMAP must strengthen their efforts to differentiate from global technology players in terms of capturing consumers' trust (and their data)."
This report focuses on aspects of Analysys Mason’s Connected Consumer Survey that relate to the behaviour, preferences and plans of smartphone users in the emerging Asia–Pacific (EMAP) region. In particular, it focuses on respondents’ usage of over-the-top (OTT) communications and digital economy services.
- identifies which communication apps are used most in the emerging Asia–Pacific region
- discusses the ways in which consumers balance OTT communications with traditional services
- discusses the main ecommerce trends in EMAP, including the type of devices that consumers use to purchase goods, the kinds of products that they buy, and the main payment mechanisms for ecommerce
- provides insight into the organisations that consumers in the region are most willing to trust
- analyses the trends in operator-led mobile money usage in EMAP.
Survey data coverage:
The research was conducted between August and October 2017. The survey groups were chosen to be representative of the mobile-Internet-using population in the region. We set quotas on age, gender and geographical spread to that effect. There were 5000 respondents in the region.
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