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Connected Consumer Survey 2018: digital services in Europe and the USA

Inigo Barker Analyst

"Consumers trust operators more than they trust major Internet brands, which provides operators with potential opportunities for the responsible monetisation of customer data."

This report focuses on aspects of Analysys Mason's Connected Consumer Survey that relate to the behaviour, preferences and plans of smartphone users in Europe and the USA. In particular, it focuses on respondents' usage of digital services.

This report:

  • discusses the main ecommerce trends in Europe and the USA, including the type of devices that consumers use to purchase goods, the frequency of these payments and the main payment mechanisms for ecommerce as well as physical payments
  • provides insight into the organisations that consumers in these regions are most willing to trust
  • analyses consumer interest and ownership of various connected devices.

Survey data coverage:

The research was conducted in association with Survey Sampling International between July and September 2018. The survey groups were chosen to be representative of the mobile-Internet-using population in the region. We set quotas on age, gender and geographical spread to that effect. There was a minimum of 1000 respondents per country, and 8000 respondents in the region.

Geographical coverage:

  • France
  • Germany
  • Italy
  • Poland
  • Spain
  • Turkey
  • UK
  • USA