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Connected Consumer Survey 2018: mobile services and devices in Australia and New Zealand

Rémy Pascal Senior Analyst, Research
Stephen Sale Research Director, Consumer Services

"More than half of the respondents in Australia and New Zealand have not heard about the launch of 5G, but awareness is higher in Australia than in New Zealand."

This report focuses on aspects of Analysys Mason’s Connected Consumer Survey that relate to the behaviour, preferences and plans of mobile users in Australia and New Zealand. In particular, it focuses on respondents’ usage of mobile services and devices.

THIS REPORT PROVIDES:

  • an assessment of the strength that operators have as smartphone sales channels
  • findings about the role of the handset in customer retention and acquisition
  • an analysis of the impact of 4G on mobile users’ spend and engagement
  • a discussion about the effects that 4G has on customer satisfaction
  • a first look at customers’ awareness of 5G and their interest for 5G-enabled mobile services
  • an analysis of the relationship between data usage and spend.

SURVEY DATA COVERAGE:

The research was conducted between July and September 2018. The survey groups were chosen to be representative of the mobile-Internet-using population in the region. We set quotas on age, gender and geographical spread to that effect. There was a minimum of 1000 respondents per country, and 2000 respondents in the region.

GEOGRAPHICAL COVERAGE:

  • Australia
  • New Zealand