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Connected Consumer Survey 2018: OTT communication services in Europe and the USA

Giulio Sinibaldi Analyst, Research

"Older cohorts are driving the penetration growth in the OTT communication and social media market."

This report focuses on aspects of Analysys Mason's Connected Consumer Survey that relate to the behaviour, preferences and plans of smartphone users in Europe and the USA. In particular, it focuses on respondents' usage of over-the-top (OTT) communications and social media services.

This report:

  • identifies which communications apps are used most in Europe and the USA
  • highlights the pockets of growth that remain in the OTT communication market
  • identifies which app features are used most on communication apps
  • discusses the ways in which consumers balance their use of OTT communications with that of traditional services.

Survey data coverage:

The research was conducted between July and September 2018. The survey groups were chosen to be representative of the mobile-Internet-using population in Europe and the USA. We set quotas on age, gender and geographical spread to that effect. There were a minimum of 1000 respondents per country.