Pricing broadband for small enterprises: how to make business contracts attractive
07 June 2018 | Research
Strategy report | PPTX and PDF (7 slides) | SME Strategies
"Operators should ensure that the price premium that they charge for business broadband reflects the difference between residential and business offerings."
Operators are increasingly providing residential customers with service enhancements, which would previously have been exclusive to business broadband services. The latter are consequently coming under increasing pressure from their comparable, but typically cheaper, residential counterparts.
- assesses the approaches taken by incumbents in selected countries to differentiating their business broadband services and stimulating adoption. The examined differentiation areas include:
- usage caps and upload speeds
- bundling of ICT services