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The digital home market: how fixed CSPs can compete using operations automation

Anil Rao Principal Analyst, Research

"Fixed CSPs must take a multi-pronged approach to stay competitive in the home network, such as deploying operational tools to gain full visibility and automating backend operations."

Fixed communications service providers (CSPs) accept that achieving revenue growth will be extremely difficult due to price wars and fierce competition from traditional and alternative service providers. Fixed CSPs face constant pressure to reduce customer churn, enhance customer experience and significantly improve operational efficiency and profitability, while still bringing innovative services to the market.

This report provides:

  • an explanation of why automating the home network and the associated digital services is essential for CSPs to stay competitive
  • ideas for improving operational efficiency and enhancing the experience for the customers of fixed CSPs
  • three specific recommendations for CSPs on how they can approach the automation of home network operations.