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Identifying best practice in digital experience: the story so far – video

21 December 2018 | Research

Stephen Sale

Video and podcast | Mobile Services| Digital Experience


Stephen Sale, Research Director, presented these slides at Analysys Mason's sixth annual invitation-only event in London on Thursday 4 October 2018. This event was designed to help operators and vendors to understand the key drivers and trends that are influencing the telecoms, media and technology (TMT) industry in Europe.

THE PRESENTATION:

  • idenitifes the drivers of customer experience: pricing, network performance and customer service
  • highlights the role of digital channels in improving customer service
  • assesses existing evidence for success in digital experience.