Customer relationship management (CRM) is increasingly important to SMBs’ digital transformation and digital marketing strategies....
Recent structural changes to the digital advertising market have put operators in a stronger position to capitalise on their first-party user data...
In this article, we use results from our consumer survey to investigate how intention to churn varies by operator in countries that have both...
Most operators in the Middle East and Africa (MEA) have launched self-care apps to reduce the cost of sales and customer care operations. However,...
Some OTT communications platforms are introducing premium service tiers to generate new revenue. These tiers may prove successful among ultra-loyal...
Consumer brands Free and Sky are targeting the small-business market with low-priced offers. This article assesses their strategies and discusses the...
Comcast held its annual analyst event in Philadelphia in April 2024. This article explores the main themes and why Comcast Business may still be...
Wholesale satellite capacity from Starlink is as much as seven times cheaper than competing geostationary capacity, in verticals such as enterprise,...
Developed Asia–Pacific is the third-most connected region by submarine cable count, with 87 operational submarine cables. This number is...
Nokia Bell Labs's 100th anniversary event was a blend of cutting-edge technology demonstrations and details of the long, rich history of...
