Chitrita is a senior member of the Data Analytics team. She has more than 18 years of experience in data analysis, data management, consulting, quantitative reporting and market research pertaining to price tracking, customer satisfaction measurement, advertising research, mapping and the B2B, social and healthcare sectors. She has been involved in many assignments related to country-syndicated research, custom projects, predictive modelling, market segmentation and market-sizing forecasts. She performs various statistical analyses on quantitative data and has experience in detailed secondary research.
Prior to joining AMI-Partners (acquired by Analysys Mason), Chitrita was a Research Associate for Synovate India. She was involved in project management, data-driven analytics and data quality control.
Chitrita holds a master's degree in economics with a specialisation in monetary economics from Calcutta University.