AI has made building products far cheaper but changing how an organisation operates is as difficult as ever. If you can build five times faster, you also need to demonstrate business value five times faster.
Josef is a Partner at Analysys Mason and co-founder of Modulai, the Swedish AI and machine learning (ML) engineering company that Analysys Mason acquired in 2026. Based in Gothenburg, he helps clients take AI from concept to implementation. His work spans agentic systems, large language model (LLM)-based workflows and custom ML models, as well as AI due diligence and value creation for private equity investors and their portfolio companies.
He has over 15 years of experience in building AI and ML systems across financial services, telecoms, manufacturing, media and life sciences. His projects range from fraud detection, recommender systems and electrocardiogram (ECG) analysis to generative image tools for a newspaper group and a multi-agent system for analysing clinical trial data at a major European pharmaceutical company. Over years of experience, Josef has found that the challenge is rarely developing the technology itself. The harder task is embedding AI into business processes and ways of working so that it delivers measurable value. As AI accelerates development, organisations are under increasing pressure to demonstrate that value sooner.
Josef began his career in theoretical physics. He holds an MSc in Engineering Physics from Chalmers University of Technology and a PhD in Mathematical Physics from Université libre de Bruxelles, where he researched symmetry algebras in string theory. He moved into ML in 2012 as a Data Scientist at Klarna, followed by Lead and Chief Data Scientist roles at Collector Bank (now Norion Bank), AppData and Record Union, before co-founding Modulai in 2018. He chaired its board until 2023 and became CEO in 2025.
He is a co-founder and organiser of the Gothenburg Artificial Intelligence Alliance (GAIA), which has grown from a small meet-up in 2014 into a regional AI community with an annual conference. Outside work, he enjoys baking rye bread, gardening, playing board games, and reading classic science fiction and philosophy of science.
