Analysys Mason appoints two new partners

01 November 2022

Press release

LONDON, UK, 1 November 2022 – Analysys Mason, a world-leading management consultancy focused on telecoms, media and technology (TMT), has hired two new partners: Ethemcan Bakirlioglu and Giovanni Parenti.

Ethemcan Bakirlioglu joins Analysys Mason from Bain & Co where he was a senior member of its global TMT practice, based in Turkey. He has a strong commercial strategy and transformation background, helping leading companies to find new growth and profit. Ethemcan will help drive forwards the firm’s work in Sub-continental Asia, Middle East, and North Africa, and will lead the firm’s continued expansion in Turkey and Central Asia. 

“I am very excited to be joining Analysys Mason to lead the growth of the firm in the region. I have been impressed by Analysys Mason’s intense focus on creating extraordinary results for its clients, its entrepreneurial spirit, and highly talented people who share a passion for TMT. Together we will continue to deliver lasting client impact.” said Ethemcan. 

Giovanni Parenti joins Analysys Mason’s Milan office from Italian specialist consultancy Strategic Management Partners, where he led the TMT & Innovation practice delivering a range of strategy, transformation and change management projects. Previously Giovanni held various executive roles at WarnerMedia. 

“I am excited to join Analysys Mason, helping support our partners in fostering their innovation goals. I am impressed by the multi-sector competencies and talents in Analysys Mason and by the power to enable synergies. Italy has always been a key market in terms of innovation in TMT and in other sectors, and we will continue to boost the transformation process” said Giovanni.

“I am delighted to welcome Ethemcan and Giovanni to Analysys Mason, further expanding our skill set and deepening our geographical coverage to serve existing clients and give new clients the benefit of Analysys Mason’s deep domain knowledge” commented Bram Moerman, Global CEO.

Analysys Mason brings together commercial and technical expertise across four key consulting practices: strategy; transaction support; business transformation; regulation and policy. Analysys Mason’s domain expertise and thought leadership is further underpinned by its globally respected research and data capabilities, which form an essential resource for strategic planning, investment, and benchmarking.

Analysys Mason has its head office in London, and offices in Bonn, Cambridge, Dubai, Dublin, Hong Kong, Kolkata, Lund, Madrid, Manchester, Milan, New Delhi, New York, Oslo, Paris, Singapore and Stockholm.

About Analysys Mason (

Analysys Mason is the world’s leading management consultancy focused on TMT, a critical enabler of economic, environmental and social transformation.

We bring together unparalleled commercial and technical understanding to deliver bespoke consultancy on strategy, transaction support, transformation, regulation and policy, further strengthened by globally respected research.

Our clients value our advice which combines deep domain knowledge with global reach and local insight into markets to help them achieve meaningful business results.

We are committed to our clients, employees and communities – contributing to a world where technology delivers for all.

Media contact: Natalie Smith, Press Office, Analysys Mason, Tel: +44 20 7395 9000, Email: