Market consolidation has supported growth in Thailand, but new levers are needed to sustain it

Consolidation has supported growth in mobile and fixed service revenue in Thailand, but further growth will require operators to raise mobile spending per customer and increase fixed broadband take-up, using fixed–mobile convergence (FMC) to link the two. 

Mobile connection numbers will decline slightly as users consolidate multiple prepaid SIMs, leaving operators increasingly reliant on higher customer spending. Fixed broadband, by contrast, has greater scope for connection growth: household penetration remains below 40%, despite extensive fibre coverage.

Operators will need to increase mobile spending through higher-value plans and services, while stimulating fixed take-up through aggressively priced entry-level fibre. Lower-priced plans may dilute ASPU, but connection growth and subsequent upselling can still support revenue growth. FMC can link these strategies by helping operators to capture a larger share of household spending.