Operators should explore sustainable approaches for implementing price increases

22 September 2023 | Research and Insights

Article | PDF (3 pages) | Mobile Services

"Price increases are never popular among consumers, particularly in the current challenging macroeconomic context worldwide which has been characterised by high inflation rates."

This article outlines some of the main implications that operators should take into account when considering price increases. Even when inflation levels subside, operators will need to be able to increase prices and will need to implement the increases in a sustainable way.