stc pay is the most popular operator-branded mobile wallet in the Gulf region, according to our survey
"By implementing some of stc pay's best practices, e&, Ooredoo and Zain can make their mobile financial offerings more attractive and accessible."
The results of Analysys Mason’s consumer survey show that nearly one-third of smartphone users in Saudi Arabia use stc pay mobile wallet. The drivers of stc pay's popularity and success can offer a number of lessons to other groups in the region such as e&, Ooredoo and Zain.
Author
Stefano Porto Bonacci
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