Ooredoo Myanmar delivered low-latency live mobile streaming of the FIFA World Cup 2018 with Comviva
02 January 2020 | Research
Case study | PPTX and PDF (7 slides) | Edge and Media Platforms
Ooredoo Myanmar wants to protect and grow its mobile market share by offering new digital services, with the aim of increasing data usage and attracting new customers. One step towards this goal was the operator's exclusive mobile live-streaming service for the FIFA World Cup 2018, which was implemented in partnership with Comviva. The success of the service gave a significant boost to the operator’s mobile ARPU and customer satisfaction, and also bolstered its digital service provider brand.
This case study provides:
- an introduction to Ooredoo Myanmar’s business and digital services strategy
- implementation details of the exclusive live-streaming service of the FIFA World Cup 2018 through its My Ooredoo app
- an analysis of the challenges of linear and mobile TV/video services and their strategic importance to digital operators
- information about the business benefits that Ooredoo Myanmar has achieved to date.