Ghana: state of the telecoms market 2025

• AirtelTigo (AT)
• MTN

• Telecel

Connections

• Mobile:
• total (handset plus mobile broadband, excluding IoT), total including IoT
• handset: smartphone, basic, smartphone share of handsets
• mobile broadband
• total, handset and broadband: 2G, 3G, 4G, 5G (and 2G, 3G, 4G, 5G share)
• total and handset: prepaid, contract and prepaid share
• IoT
• penetration: total, prepaid, contract, handset, smartphone, mobile broadband, IoT

• Fixed:
• voice: narrowband, VoBB, dial-up
• broadband: ADSL/VDSL, FTTP/B, cable modem, FWA, 5G FWA, other technologies
• penetration (business sites and households): voice, broadband (DSL, FTTP/B, cable modem, FWA, other technologies)

• Pay TV

Traffic

• Mobile:
• mobile-originated voice minutes
• outgoing MoU per connection
• cellular data: total, per connection
• messages sent: total, per connection

• Fixed:
• fixed-originated minutes
• outgoing MoU per active connection

Network-independent metrics

• GDP
• Population
• Households
• Business sites
• Exchange rates

Operator-level metrics/market share

• Mobile:
• connections: total, prepaid, contract (and associated market share and year-on-year changes)
• service revenue: total, voice, data (and associated market share), data share of service revenue
• ARPU: total, voice, data

• Fixed:
• broadband subscribers (and associated market share, net additions and year-on-year changes)
• broadband retail revenue
• broadband ASPU

• Pay TV:
• connections
• retail revenue

Service revenue

• Mobile:
• total
• share of GDP
• per capita per month
• prepaid, contract, prepaid share
• voice, messaging, data, data share

• Fixed:
• total (retail plus wholesale)
• share of GDP
• per capita per month

Retail revenue

• Mobile:
• total
• share of GDP
• per capita per month
• per GB
• 2G, 3G, 4G, 5G (and 2G, 3G, 4G, 5G share)
• voice, voice per minute
• data, data per GB, messaging 
• handset, handset data
• mobile broadband
• IoT

• Fixed:
• total
• share of GDP
• per capita per month
• voice
• dedicated connections
• broadband: ADSL/VDSL, FTTP/B, cable modem, FWA, 5G FWA, other technologies

• ICT services

• Pay TV

Wholesale revenue

• Mobile
• Fixed

ASPU

• Mobile:
• total
• voice
• data
• mobile broadband
• IoT
• handset: total, voice, messaging, data, data from smartphones

• Fixed:
• voice
• broadband

ARPU

• Mobile:
• total
• prepaid, contract
• voice
• data
• handset: voice, messaging