Pay-TV quarterly metrics 4Q 2021
The pay-TV market is changing rapidly as consumer expectations and greater price competition exert pressure. Our quarterly metrics include market shares, access technology splits and quarterly growth figures for 51 countries.
Data coverage
Each quarter, the following metrics are published for 51 countries and 247 operators:
- country-level pay-TV connections and household penetration rates
- country-level breakdown of access technologies, including analogue and digital cable TV, IPTV, OTT video, satellite (DTH) and pay-DTT services
- operator-level breakdown of retail subscribers and retail revenue.
Geographical coverage
The spreadsheet contains key metrics for the following countries.
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Company coverage
The spreadsheet contains key metrics for the following operators.1
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1 While only 187 operator names are listed here, these represent a total of 247 companies, as some operators in multiple countries have the same name despite being different companies with different ownership structures.
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