Pay TV and streaming video in France: trends and forecasts 2023–2028

30 November 2023 | Research

Martin Scott

Forecast report | PPTX and PDF (6 slides) | Video, Gaming and Entertainment

"The French market is one of Europe’s largest: total retail revenue for pay TV and streaming video combined will grow from EUR8.9 billion in 2022 to EUR10.1 billion in 2028."


This report provides detailed 5-year forecasts for the adoption of pay-TV and streaming video services in France. It includes data on key metrics, describes key market developments and analyses operators’ strategies.


Geographical coverage and key metrics

Geographical coverage


Key metrics

Country modelled:

  • France

Companies discussed in this report

  • Orange
  • Free
  • SFR
  • Canal+
  • Bouygues
  • Netflix
  • Amazon Prime Video
  • Disney+
  • Paramount+


  • Revenue generating units (RGUs)
  • Retail revenue (spend)
  • Average retail revenue per RGU (ARPU)

Pay TV is split by the following access technologies:

  • cable (CATV)
  • pay digital terrestrial TV (DTT)
  • satellite (DTH)
  • operator streaming video
  • third-party 

Streaming video is split as follows

  • RGU and households
  • Retail revenue
    • Operator direct-to-consumer (D2C)
    • Third-party via operator sales channels
    • Third-party D2C
  • Ad-tier versus full-price tier

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