5G in Europe and the USA: consumer survey
29 June 2022 | Research
Survey report | PPTX and PDF (9 slides); Excel | Mobile Services
This report provides consumer survey data on the adoption of 5G by smartphone users in Europe and the USA. It assesses the impact of 5G on mobile consumers’ spending and satisfaction and includes insights into how operators might migrate remaining pre-5G customers to 5G services.
- Demographic, spend level and customer satisfaction of 5G early adopters
- Wants and expectations of pre-5G customers: who intends to upgrade, when do they intend to upgrade and what aspects of a 5G service will most-likely appeal to them and could be monetisable
Survey data coverage
The survey was conducted in association with Dynata between August and September 2021. The survey groups were chosen to be representative of the internet-using population in Europe and the USA. We set quotas on age, gender and geographical spread to that effect. There were at least 1000 respondents per country (2000 in the USA).
Western Europe (WE):
Central and Eastern Europe (CEE):
North America (NA):
Analysys Mason's annual consumer survey tracks and measures consumers’ changing telecoms and media habits, device ownership, connectivity options and future plans