5G in Europe and the USA: consumer survey

This report provides consumer survey data on the adoption of 5G by smartphone users in Europe and the USA. It assesses the impact of 5G on mobile consumers’ spending and satisfaction and includes insights into how operators might migrate remaining pre-5G customers to 5G services.

Topics analysed

• Demographic, spend level and customer satisfaction of 5G early adopters
• Wants and expectations of pre-5G customers: who intends to upgrade, when do they intend to upgrade and what aspects of a 5G service will most-likely appeal to them and could be monetisable

Survey data coverage

The survey was conducted in association with Dynata between August and September 2021. The survey groups were chosen to be representative of the internet-using population in Europe and the USA. We set quotas on age, gender and geographical spread to that effect. There were at least 1000 respondents per country (2000 in the USA).

Geographical coverage

Western Europe (WE):

• France
• Germany
• Ireland
• Italy
• Spain
• Sweden
• UK

Central and Eastern Europe (CEE):

• Poland
• Turkey

North America (NA):

• USA