Cloud gaming demand and market opportunity: consumer survey

Cloud gaming is an emerging digital entertainment service that places stringent demands on network performance and is increasingly relevant to telecoms operators’ consumer strategies. This report examines how cloud gaming adoption, user profiles and spending behaviour are evolving, and what this means for operators’ connectivity, bundling and fixed–mobile convergence propositions.

Topics analysed

• The profile and demographic make-up of current users of cloud gaming services and the likely profile of the next generation of cloud gamers
• A discussion of the largest providers of cloud gaming providers, such as Sony, Microsoft and NVIDIA
• How the consumption and payment of gaming services is changing and how that affects the prospects for cloud gaming and for telecoms operators’ relationship with cloud gaming
• How cloud gaming affects consumers’ perception of their telecoms service provider

Survey data coverage

The survey was conducted in association with Dynata in July and August 2025. The survey groups were chosen to be representative of the internet-using population in selected countries around the world. We set quotas on age, gender and geographical spread to that effect. There were at least 1000 respondents per country, excepting Saudi Arabia and the UAE, where there were 750.

Geographical coverage

• Western Europe (WE): France, Germany, Ireland, Italy, Norway, Spain, Sweden and the UK
• Central and Eastern Europe (CEE): Poland and Turkey
• North America (NA): Canada and the USA
• Developed Asia–Pacific (DVAP): Australia and New Zealand
• Emerging Asia–Pacific (EMAP): Malaysia
• Middle East and North Africa (MENA): Saudi Arabia and the UAE
• Sub-Saharan Africa (SSA): South Africa