Data usage and the impact of value-added services on customer satisfaction in Europe and the USA: consumer survey
13 May 2022 | Research
Survey report | PPTX and PDF (8 slides); Excel | Mobile Services
This report uses the results of our consumer survey to provide an analysis of the data usage of smartphone users in Europe and the USA, as well as the impact of value-added services (VAS) on customer satisfaction metrics in the region.
Topics analysed
- Mobile data usage patterns among respondents and how they are affected by data pricing
- Role of bundling additional services in customer retention
- How new service-based pricing models affect KPIs
Survey data coverage
The survey was conducted in association with Dynata between August and September 2021. The survey groups were chosen to be representative of the internet-using population in Europe and the USA. We set quotas on age, gender and geographical spread to that effect. There were at least 1000 respondents per country (2000 in the USA).
Geographical coverage
- France
- Germany
- Ireland
- Italy
- Poland
- Spain
- Sweden
- Turkey
- UK
- USA
Authors

Martin Scott
Research DirectorRelated items
Tracker
5G coverage tracker 1H 2025
Article
Operators need ways to pre-empt tech players gaining ground in the consumer telecoms market
Article
Telstra highlights the failure of established operators to address the threat posed by low-cost challengers