Ireland: consumer survey
25 September 2023 | Research
Survey report | PPTX and PDF (8 slides); Excel | Fixed Broadband Services| Mobile Services| Video, Gaming and Entertainment
"Main-brand operators need to find ways to differentiate themselves beyond their pricing strategies, especially in the mobile market."
This report provides key findings from consumer survey data from Ireland and gives an analysis at the operator level. It covers fixed broadband, mobile and pay-TV services.
The survey was conducted in association with Dynata in July 2023. The survey group was chosen to be representative of the mobile-internet-using population in Ireland. We set quotas on age, gender and geographical spread to that effect. There were at least 1000 respondents.
Topics analysed in this report
- Net Promoter Scores (NPSs) and customer satisfaction metrics for fixed broadband and mobile operators in Ireland
- Main drivers of mobile customer satisfaction metrics and intention to churn
- Breakdown of the fixed broadband subscriber base by speed and of mobile users by data allowance
- Operator channels and the link with customer satisfaction
- Penetration and NPS of the most popular streaming video services in Ireland
Downloads
Sample pages (PDF)
Consumer survey
Analysys Mason's annual consumer survey tracks and measures consumers’ changing telecoms and media habits, device ownership, connectivity options and future plans
Author
Ben Taylor
AnalystRelated items
Metaverse: how AI and improved Wi-Fi can help operators to manage traffic
Podcast
Pay TV and streaming video in Austria: trends and forecasts 2023–2028
Forecast report
Operators such as Deutsche Telekom and Free demonstrate how to differentiate broadband services