The smart home opportunity for operators: case studies on key approaches

29 May 2018 | Research

Strategy report | PPTX and PDF (25 slides) | IoT Services| Fixed Broadband Services

"Most operator smart home propositions have been unsuccessful; the few operators that have succeeded have built smart home into their broadband proposition and have experimented with new business models."

The smart home market is developing rapidly with significant interest from technology players, start-ups, telecoms operators and utilities companies. Operators are taking several approaches to smart home but the most logical and likely to succeed is to deploy smart home to enhance and defend their broadband proposition.

This report provides:

  • analysis of the smart home propositions of several operators
  • identification of key approaches to smart home
  • analysis of strengths, weaknesses and key differentiators.

The following companies are featured in case studies.

  • AT&T Digital Life
  • Comcast XFINITY home
  • DT Magenta Smart Home
  • Etisalat Smart Living
  • Orange Smart Home
  • SKT Smart Home
  • Telstra Smart Home
  • Verizon Smart Home


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