Operator strategies for differentiating mobile services for micro, small and medium-sized enterprises

28 January 2022 | Research

Strategy report | PPTX and PDF (14 slides) | SME Services

"Operators can expand their mobile offerings beyond just communications using value-added services to create differentiation and attract SME customers."


Mobile operators face two difficult challenges: distinguishing themselves from their competitors and differentiating their business plans from their consumer plans. Creating value propositions that serve micro, small and medium-sized enterprises' (SMEs') unmet needs will enable operators to capture a growing share of SME spend. IT services and support bundles can help these propositions to resonate with SMEs.

This report provides:

  • an analysis of SMEs’ mobile services needs
  • information about bundle preferences by business size and vertical
  • insights that operators' business units can use to help them to differentiate their mobile business offerings from their competitors' and from their own consumer offers
  • case studies of five leading telecoms operators’ mobile business offerings and differentiation strategies.

The operators included in the case studies in this report are BT/EE, KPN, Telefónica, Verizon and Vodafone.

Read more in our associated article here.


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