Operator strategies for differentiating mobile services for micro, small and medium-sized enterprises
"Operators can expand their mobile offerings beyond just communications using value-added services to create differentiation and attract SME customers."
Mobile operators face two difficult challenges: distinguishing themselves from their competitors and differentiating their business plans from their consumer plans. Creating value propositions that serve micro, small and medium-sized enterprises' (SMEs') unmet needs will enable operators to capture a growing share of SME spend. IT services and support bundles can help these propositions to resonate with SMEs.
This report provides:
- an analysis of SMEs’ mobile services needs
- information about bundle preferences by business size and vertical
- insights that operators' business units can use to help them to differentiate their mobile business offerings from their competitors' and from their own consumer offers
- case studies of five leading telecoms operators’ mobile business offerings and differentiation strategies.
The operators included in the case studies in this report are BT/EE, KPN, Telefónica, Verizon and Vodafone.
Read more in our associated article here.