Digital initiatives in new verticals 1Q 2024: trends and analysis

02 April 2024 | Research

Ben Taylor

Report | PPTX and PDF (6 slides) | Mobile Services

"Mobile financial services are the most popular operator initiative, but many operators have recently invested in digital healthcare."


Operators have long sought involvement in the digital economy, but they have had varying levels of success. This report explores the current trends in five key digital economy verticals, based on data from our Digital initiatives in new verticals tracker. It looks at what service areas operators are investing in, where they are exiting and how approaches differ by geography.

Key areas explored in this report

  • Mobile financial services
  • Digital advertising and marketing
  • E-commerce
  • Digital education
  • Digital healthcare


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