Digital initiatives in new verticals tracker 1Q 2024

Analysys Mason's Digital initiatives in new verticals tracker is updated on an annual basis and covers operator-led digital initiatives worldwide in key industry verticals (outlined below). The initiatives in this tracker provide a comprehensive overview of the state of operators’ digital economy strategies, and illustrate the challenges and opportunities of operator involvement in high-impact digital verticals.

Only those initiatives with a high potential for strategic impact (for example, by increasing or diversifying operators’ revenue) or those that have required high levels of investment by an operator have been selected for inclusion.

Current and expired initiatives are covered.

Data coverage

The tracker covers the following industry verticals.

• Mobile financial services
• Financial technology (fintech)
• Identity management (IdM)
• Digital advertising and marketing
• E-commerce
• Digital education
• Digital healthcare

The tracker includes initiatives by the following operators.