CSPs and digital transformation: identifying motives and goals
18 April 2019 | Research
Report | PPTX and PDF (7 slides) | Customer Engagement| Digital Experience
"CSPs expect digital transformation projects to improve the way customers perceive and value them, but the ultimate goal is to maximise shareholder returns."
Communications service providers (CSPs) widely acknowledge the importance of digital transformation in helping them to successfully engage with evolving customer behaviour and effectively monetise emerging use cases. Every CSP is adopting a unique path to digital transformation, but the key drivers for investment can be traced back to a set of common factors.
This report provides:
- an overview of what digital transformation is and why it is important for CSPs
- an assessment of the four common 'building blocks' of digital transformation projects
- a summary of the ultimate goals and motives that CSPs have when considering digital transformation projects
- recommendations for how CSPs can accelerate their digital transformation strategies.
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