Third-party communication apps and RCS deployments: trends and analysis 2023
"RCS has reached 800 million monthly active users in 2023, up from 500 million the year before."
This report is based on Analysys Mason's Third-party communication apps and RCS deployments tracker. Third-party (OTT) messaging apps have been a major disrupter to operators' messaging business. There are several dozen apps on the market, with the most popular having over 1 billion monthly active users. Rich communication services (RCS) offers consumers a similar functionality to these apps but over operators' networks, and it is available in 80 countries worldwide.
Information included in this report
- Insight into the future messaging market
- The number of monthly active users across major third-party (OTT) messaging apps between 2017–2022
- The number of RCS monthly active users from 2018–2023
- A colour-coded world map of RCS deployments, as of June 2023
Company coverage
- Facebook Messenger
- KaKaoTalk
- LINE
- Snapchat
- Telegram
- Viber
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