Third-party communication apps and RCS deployments: trends and analysis 2023

07 September 2023 | Research

Ben Taylor

Tracker report | PPTX and PDF (5 slides) | Future Comms

"RCS has reached 800 million monthly active users in 2023, up from 500 million the year before."


This report is based on Analysys Mason's Third-party communication apps and RCS deployments tracker. Third-party (OTT) messaging apps have been a major disrupter to operators' messaging business. There are several dozen apps on the market, with the most popular having over 1 billion monthly active users. Rich communication services (RCS) offers consumers a similar functionality to these apps but over operators' networks, and it is available in 80 countries worldwide.

Information included in this report

  • Insight into the future messaging market
  • The number of monthly active users across major third-party (OTT) messaging apps between 2017–2022
  • The number of RCS monthly active users from 2018–2023
  • A colour-coded world map of RCS deployments, as of June 2023

Company coverage

  • Facebook Messenger
  • KaKaoTalk
  • LINE
  • QQ
  • Snapchat
  • Telegram
  • WeChat
  • WhatsApp
  • Viber


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