Consumer services in the telecoms, media and technology (TMT) sector are characterised by dynamic change, rapid innovation and strong competition. Our consumer services programmes offer robust consumer data (including forecasts and primary research), case study reports identifying best practice, and active advice on a range of strategic issues. We look at how to maximise opportunities in core consumer services (such as mobile data and video content), as well as on how to formulate strategies for growth in new adjacent services with mass-market appeal, such as cloud gaming and smart home.
Connected Consumer Survey
Analysys Mason's Connected Consumer Survey tracks and measures consumers' changing telecoms and media habits, device ownership, connectivity options and future plans
Bundling telecoms and energy services can be a good strategy when market conditions are favourable
Standalone mobile network operators must develop a fixed–mobile convergence strategy to compete
Operators in MEA should enhance the self-care app experience to drive customer satisfaction KPIs