Enterprise Services research and insights

Our Enterprise Services programme looks at opportunities for telecoms operators, and the vendors that support them, to sell solutions to large businesses and public sector organisations (with 250 or more employees). It explores the potential for operators to sell services beyond their traditional portfolio, including security, cloud, edge, UCaaS and 5G-enabled services. It also assesses how technology advances and new working practices are affecting business connectivity services.

Reports on recent key themes

Operator strategies for growth	Telecoms operator B2B growth strategies: case studies and analysis Telecoms operator B2B growth strategies: case studies and analysis (volume II – operators in the Middle East and Africa)
Differentiating fixed connectivity	Differentiation in the fixed enterprise connectivity market is challenging, but operators do have options Strategies for telecoms operators to evolve their network-as-a-service (NaaS) propositions Telecoms operator strategies for differentiating fixed connectivity for enterprises Telecoms operator strategies for differentiating fixed connectivity for enterprises: case studies and analysis
Enterprise AI	Enterprise AI services: 13 operator case studies and analysis Company profiles on operators' enterprise AI services GPU-as-a-service (GPUaaS): telecoms operator case studies and analysis Operators’ AI solutions for enterprises: trends and analysis

Forecasts and country reports

Analysys Mason's operator business services forecast reports provide a comprehensive overview of the business telecoms and IT markets in 52 countries around the world. A worldwide forecast report is also available. See the full list of reports here. The data is available in the Analysys Mason DataHub.

We also have an SD-WAN and SASE forecast.

Trackers and datasets

We maintain a wide range of Excel-based trackers, each with an associated report highlighting key trends. Topics covered include business revenue, business-related M&A and cloud services revenue and partnerships. The full list of trackers is available here.

Business surveys

Analysys Mason conducts business surveys to track and measure businesses’ changing usage and buyer behaviour for telecoms and IT services. Our 1Q 2025 survey covered businesses in Germany, Singapore, the UK and the USA. Reports based on the results of this survey can be here.

Programme head Catherine Hammond

Catherine Hammond Research Director