Tom Rebbeck leads Analysys Mason’s Custom Research team, drawing on his more than 15 years of experience in the telecoms sector. He rejoined Analysys Mason from Telefónica, where he was a Global Project Manager in the Mobile Data Group. In this role, Tom was involved in the launch of a number of principal services across Telefónica’s worldwide footprint, including Telefónica-branded applications, application stores and mobile advertising. Prior to this, he was a Principal Analyst for Analysys Mason, involved in numerous strategic projects for clients.