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Pay TV and OTT video in Australia and New Zealand: trends and forecasts 2018–2023

Martin Scott Principal Analyst, Research
Rémy Giraud Analyst, Research

"Retail revenue for traditional pay-TV services will plummet in Australia and New Zealand between 2018 and 2023 (–24% and –19%, respectively), but high revenue growth in operator OTT services will offset this."

Significant change is afoot in the pay-TV markets in Australia and New Zealand; OTT video will thrive and operators (and existing pay-TV providers) will benefit from it. This report analyses and identifies key changes in the value of pay-TV and OTT video services in Australia, New Zealand and the rest of developed Asia–Pacific (DVAP).

This report provides:

  • forecasts for the number of pay-TV households and services, the number of premium OTT video users, their retail revenue (spend) and average spend per user (ASPU)
  • forecasts split by pay-TV platform: cable (analogue and digital), IPTV, pay DTT, satellite and operator OTT; operator OTT and third-party OTT are split by category of OTT video service – linear channels, linear events, TVoD (rental), TVoD (ownership) and SVoD
  • forecasts for Australia, New Zealand and the developed Asia–Pacific region as a whole.

Geographical coverage and key metrics

Geographical coverage


Key performance indicators

Regions modelled:

  • Developed Asia–Pacific


Countries modelled individually

  • Australia
  • New Zealand


  • pay-TV households and connections
  • OTT video users
  • retail revenue (spend)
  • ASPU


Pay TV is split by the following access technologies:

  • cable (analogue and digital, CATV)
  • IPTV
  • pay digital terrestrial TV (DTT)
  • satellite (DTH)
  • operator OTT
  • third-party (non-operator) OTT


OTT video is split as follows:

  • linear – channels (paid-for and free)
  • linear – events
  • TVoD – (rental and ownership)
  • SVoD (paid-for and free)