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Pay TV and OTT video in developed Asia–Pacific: trends and forecasts 2019–2024

Martin Scott Principal Analyst, Research
Rémy Giraud Senior Analyst, Research
Qingyi Liang Research Analyst

"Operators’ revenue from TV and video services in developed Asia–Pacific will peak in 2023; OTT services will offset the decline in traditional pay-TV revenue up to this point."

Pay-TV providers and operators in developed Asia–Pacific (DVAP) will offset the decline in the number of cable and satellite subscriptions in the region by gaining IPTV and OTT users. However, this rebalancing will not extend to revenue: OTT services will only offset the decline in traditional pay-TV revenue until 2023.

This report provides:

  • forecasts for the number of pay-TV households and services, the number of premium OTT video users, their retail revenue (spend) and average spend per user (ASPU)
  • forecasts split by pay-TV platform: cable (analogue and digital), IPTV, pay DTT, satellite and operator OTT; operator OTT and third-party OTT are split by category of OTT video service – linear channels, linear events, TVoD (rental), TVoD (ownership) and SVoD
  • forecasts for Australia, Japan, New Zealand and South Korea, and the developed Asia–Pacific region as a whole.

Geographical coverage and key metrics

Geographical coverage


Key performance indicators

Regions modelled:

  • Developed Asia–Pacific


Countries modelled individually

  • Australia
  • Japan
  • New Zealand
  • South Korea


  • pay-TV households and connections
  • OTT video users
  • retail revenue (spend)
  • ASPU


Pay TV is split by the following access technologies:

  • cable (analogue and digital, CATV)
  • IPTV
  • pay digital terrestrial TV (DTT)
  • satellite (DTH)
  • operator OTT
  • third-party (non-operator) OTT


OTT video is split as follows:

  • linear – channels (paid-for and free)
  • linear – events
  • TVoD (rental and ownership)
  • SVoD (paid-for and free)