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Pay-TV and OTT video services in emerging Asia–Pacific: trends and forecasts 2018–2023

Martin Scott Principal Analyst, Research
Rémy Giraud Analyst, Research

"Retail revenue for traditional pay-TV services will grow by USD6.4 billion between 2018 and 2019, compared to USD13.5 billion retail revenue growth for OTT video."

TV and video retail revenue will grow by USD20 billion in the emerging Asia–Pacific region between 2018 and 2023. This forecast report analyses the relative strength of IPTV and OTT video services as they compete for a share of consumer spending in the region.

This report provides:

  • forecasts for the number of pay-TV households and services, premium OTT video users, their retail revenue (spend) and average spend per user (ASPU)
  • forecasts split by pay-TV platform: cable (analogue and digital), IPTV, pay DTT, satellite and operator OTT; operator OTT and third-party OTT are split by category of OTT video service – linear channels, linear events, TVoD (rental), TVoD (ownership) and SVoD
  • forecasts for seven individual countries and the EMAP region as a whole.

Geographical coverage



Emerging Asia–Pacific

China, India, Indonesia, Malaysia, Philippines, Thailand, Vietnam.