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Pay-TV services worldwide: trends and forecasts 2018–2023

Martin Scott Principal Analyst, Research
Rémy Giraud Senior Analyst, Research

"Pay-TV providers’ total global retail revenue will increase by 3% between 2018 and 2023, driven by OTT services."

Retail revenue from video services offered by pay-TV players will grow from USD222 billion to USD230 billion between 2018 and 2023. OTT and IPTV will be the two drivers of this revenue growth, and cable and satellite revenue will decline considerably.

This report provides:

  • forecasts for the number of pay-TV households and services, the number of premium OTT video users, their retail revenue (spend) and average spend per user (ASPU)
  • forecasts split by pay-TV platform: cable (analogue and digital), IPTV, pay DTT, satellite and operator OTT
  • forecasts for eight regions.

Geographical coverage

Regions modelled

  • Western Europe
  • Central and Eastern Europe
  • Middle East and North Africa
  • Sub-Saharan Africa
  • Emerging Asia–Pacific
  • Developed Asia–Pacific
  • North America
  • Latin America