The impact of unlimited data plans: case studies and analysis
20 June 2018 | Research
"With careful positioning, operators have the potential to make profitable gains in performance from the launch of unlimited data plans."
This report looks at the results of the launches of unlimited data plans in Finland, the Netherlands, South Korea and the USA in terms of operator and market subscriber and revenue dynamics, as well as traffic and cost implications.
Using case studies, this report assesses how mobile operators will be impacted by the launch of unlimited plans. The case studies provide information on how MNOs can reap the greatest benefits from launching unlimited plans, and also highlight the most attractive tariff strategies. The case studies quantify the impact on traffic that MNOs will see as a result of launching unlimited data plans.
The following countries are featured in case studies.
Facebook’s investment in Jio Platforms is likely to pave the way for a super app in the mould of WeChat
Operators in SSA should support the migration to 4G to address consumers’ desire for faster speeds
Operators should act quickly to secure a key position in the cloud-gaming value chain