Operators are bundling new AI services, such as ChatGPT and Perplexity, with their mobile plans as a way of defending ASPU. Learn more about selected...
This article outlines the topics that will affect the consumer services market in 2025. It covers new areas including pricing strategy, approaches to...
WhatsApp revised the pricing of its application-to-person (A2P) messaging service, WhatsApp for Business, in July 2025. The new prices are lower and...
This article closes our series on connected TV and the associated policy debate. It focuses on the parallels between the net neutrality debate in...
Originally, the 700MHz band was envisaged as being suitable to provide additional 4G capacity. However, more recently, policy makers have been...
The 3.4–3.8GHz band remains a relatively new band for the mobile industry. It uses relatively new technologies, which means that its value is hard to...
This article draws on findings from our recent case studies report 'Approaches to service propositions for the small office/home office (SOHO)...
The Mobile World Congress gave a glimpse of the new services and products that operators will be able to offer to consumers in future. This article...
In this article, we summarise Analysys Mason’s views on the Microsoft–Mistral AI partnership and discuss its implications for the...
Many operators in Western Europe have already implemented price increases for their fixed and mobile services or plan to do so in the future,...
