Subrata is a consultant based in Analysys Mason's India office. He has more than 15 years of experience in research and consulting. He specialises in quantitative research, and has been involved in market-sizing forecasts, data analysis and various other analyses relating to how businesses invest in and adopt ICT, especially in the small and medium-sized business (SMB) space.
Subrata has managed several custom projects and is particularly proficient in various quantitative research techniques, such as conjoint analysis and price sensitivity measurement, and recommending appropriate pricing strategies for new products to vendors.
Subrata has previously worked for various organisations, including ET&T Corporation and Reliance Industries. He holds an MBA in Marketing Management and a postgraduate degree in computer software technology.