Operators increasingly look to revenue growth from AI as cost savings prove slow to materialise
"Operators should focus on AI-enabled optimisation of the existing business as the primary pathway to improving revenue growth through AI."
Telecoms operators need additional returns from their AI investments because AI-driven cost savings are taking longer than expected to materialise. Operators’ early AI deployments mainly focused on operational efficiency, but they can improve their return on investment (ROI) by also targeting revenue growth and AI cost optimisation.
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