Vendors need a new approach to product pricing for the next generation of telecoms operational applications

16 December 2024 | Research

Justin van der Lande

Article | PDF (3 pages) | Automated Assurance| Monetisation Platforms| Service Design and Orchestration| Network Automation and Orchestration| Customer Engagement


"Using GenAI and AI as part of an autonomous operational solution is going to require a different commercial arrangement from legacy systems and needs to be more aligned to the business value that the purchaser is actually gaining."

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To support Autonomous Networks level 4 the use of embedded AI and GenAI is going to be needed for operational applications in deliver the customisation needed to support each customer’s needs. How these new solutions are priced is going to be different from established commercial models. 

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Author

Justin van der Lande

Research Director