Consumer awareness of eSIMs is low; operators may benefit from taking control of the narrative
"Most operators are being cautious with eSIMs in the consumer market – they risk ceding control of eSIMs to more aggressive players."
The advance of eSIMs in the consumer segment is inevitable. If operators do not control the narrative and the transition, they could lose out to MVNOs and Apple, both of which will look to promote eSIMs aggressively.
Author
Stefano Porto Bonacci
Principal AnalystRelated items
18 June 2025
Research
Article
Telstra highlights the failure of established operators to address the threat posed by low-cost challengers
13 June 2025
Research
Article
Network API revenue will hit a modest USD7.6 billion in 2030, with the potential to grow far beyond by 2035
04 June 2025
Research
Case studies report
Operators’ strategies for retail stores: ten case studies and analysis