Consumer awareness of eSIMs is low; operators may benefit from taking control of the narrative
"Most operators are being cautious with eSIMs in the consumer market – they risk ceding control of eSIMs to more aggressive players."
The advance of eSIMs in the consumer segment is inevitable. If operators do not control the narrative and the transition, they could lose out to MVNOs and Apple, both of which will look to promote eSIMs aggressively.
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