IoT providers can differentiate by simplifying IoT adoption and partnering to control costs

IoT connectivity providers are under pressure to differentiate beyond connectivity because connectivity and many connectivity management platform (CMP) features have become standardised. 

Disruptors are responding by making platforms easier to use; they are adopting flexible pricing models and offering managed services that help customers manage deployment and operational requirements. These approaches shift competition away from standalone features and towards service delivery, commercial flexibility and customer support, where providers have greater scope to sustain margins. 

Analysys Mason’s IoT connectivity disruptors: case studies and analysis (volume IX) examines how providers are differentiating in a market where core capabilities are increasingly similar. Providers that cannot establish a sustainable advantage in these areas will face increasing pressure to partner, consolidate or exit the market.