Operators must adjust their tariff strategies in order to effectively integrate OTT video into their pay-TV bundles
OTT video is gaining popularity, and the growth in the number of traditional pay-TV subscriptions is stagnating as a result. Many operators have responded by attempting to bundle OTT services into their core subscription services in the hopes of mitigating cord cutting. Pricing such ‘super-aggregator’ bundles is challenging because there is minimal scope for operators to differentiate on price, and this may limit revenue generation and bundle take-up. This article explores this problem and considers future tariffs and content bundling strategies.
Authors
![](/contentassets/1e5daff6e4704c49a7f001b4d21b58ac/martin-scott-biography_160x200.jpg)
Martin Scott
Research DirectorLatest Publications
Forecast report
Czech Republic: pay TV and streaming video forecast 2023–2029
Article
Telecoms operators will become even more important to streaming providers as service stacking stalls
Forecast report
Poland: pay TV and streaming video forecast 2024–2029